Highrez provides strategic marketing communications counsel, media relations, copywriting and social media services to technology companies, with a particular focus on the media & entertainment technology and security industries. We pride ourselves on over two decades of solid relationships with journalists and industry influencers around the world, a thorough understanding of the markets, technologies and trends of the industries we specialize in, and world-class writing skills.

With Highrez, who you see is who you get. If you decide to make us a part of your extended team, you will be working directly with Veronique and Doug for North America, not a team of junior account execs whom you've never met before. If you require EMEA support, we work daily with partner agencies based in the UK, and for LATAM, Benedicte Fauveau based in Brazil. 

Moreover, unlike the traditional PR agencies who typically outsource to a copywriter any type of writing that is not a standard press release, we are really quite different: we don’t get baffled by technology and love to produce content that people want and need. We are firm believers that content led marketing is absolutely key in our industry.  Customers need educational, interesting, well written material that is devoid of corporate fluff and jargon; magazines are short staffed and love for manufacturers to produce quality content that they can easily repurpose for their readers. So when it comes to writing: we do it ourselves. This also means that we quickly become familiar enough with our clients' products and key technology trends to have meaningful conversations with journalists and identify coverage opportunities and angles that challenge readers' minds.

"Timing is everything". We've all heard this said many times before, but when it comes to communicating with your publics, the timing of your message can often be the deciding factor between success and failure. 

For instance, it's almost impossible not to be pressured by the timing of major trade shows, and the tendency is for most manufacturers to wait for these major industry events to make significant announcements.  But trade shows are noisy, both literally and figuratively, and when you are competing for share of voice and attention with over  1,000 other manufacturers, it's really hard to rise above the noise. 

Planning your announcements in the run up to a major industry event will ensure that attendees have been informed about your plan in advance of the event and are more likely to visit your booth if they already know what you are showing.

A well-honed sense of timing also means communicating with regularity: after all "repetition builds reputations". It also means being aware of the market's receptiveness for your story.  Having a PR team with its ears to the ground, a solid grasp of technology trends and an acute awareness of your customers' needs can ensure that when you tell your story, people will listen.

We are located just outside of Boston, but for many years we have worked with like-minded consultancies to handle global campaigns for our clients. Many of our partner agencies are very similar to us in size and approach, and share our no nonsense philosophy. We also work with graphic designers, video production companies, and digital marketing experts, so that when the opportunity arises, we can quickly create a global virtual team that is designed to meet our clients' needs and resources. And because our prime motivator is not the growth of our own business, we don’t compete with other agencies, but prefer to 'play nice' with everyone.